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Westin LaPaloma
Ground Up was hired to manage the renovation of this prestigious Tucson, Arizona luxury destination. Ownership hired Ground Up to convert the under- performing retail component in the lobby into a Junior Ballroom, limited and necessary retail stores, and a new amenity area that included a coffee shop for the many conventions that the hotel supports. A complete landscape overhaul, new roofs, along with the painting of the entire project was managed by Ground Up. Additionally, Ground Up was instrumental in identifying the ultimate buyer of the rejuvenated project on which escrow closed in 2008.

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